Client: Knovel
Project: University Challenge Game Widget
The University Challenge Widget Emerge built for technical reference firm Knovel immersed players directly in Knovel’s signature product: An online technical library. Science and Engineering students were eligible to win Wii’s and iPods by answering questions they couldn’t possibly know without using Knovel as a resource. Fortunately for the players, a link to the library was included in the game, which turned the quiz into something like a take-home test, (meaning easy).
The game was fun, but that wasn’t the point. The point was introducing university students to the valuable resources Knovel had to offer not just for their education, for their careers as well---and they did so, in droves. Winning the prize wasn’t the point, winning at life was. Not a bad association to have for your product.
Get this game as a widget!