Client: Invitrogen
Project: News Feed & Webcam Widgets
The key to any advertising, interactive and otherwise, is “know your customer.” That’s why Emerge’s widgets for biotechnology firm Invitrogen targets the needs of engineers and researchers alike. Our widgets provide users with laboratory grade timers for scientific experiments and a tool to deliver up to the minute biochemical newsfeeds. At the same time, since the widgets mirror Invitrogen’s new bottle design, they help promote Invitrogen on a daily basis.
The high functionality and utility Emerge designed into the widgets earn them a prime piece of real estate on Invitrogen customers’ desktops—a constant reminder that Invitrogen knows what their customers want and gives it to them.