Client: Burger King/Kraft for NOBLE Chicago
Project: “Down the Pipe” Widget Game
For the Burger King/Kraft “Sundae or Shake?” campaign, Emerge conceived a game more fun than a sugar high. The object of the game: 1. Catch the falling Oreos before they smash on the ground, and: 2. Catch as many humongous falling straws as you can. Oh, and what you catch all these falling objects in is a big Burger King Oreo Shake cup. Consumers are actually playing with the client’s products, eager, desperate even, to catch the good things inside it.
The rush the game created has made the campaign a huge success, driving online users not only to participate actively, but to share the experience with their friends. Down the Pipe gives players positive feelings for the brand and quite an appetite too.