Client: Aircell
Project: Gogo “Wi-Fi with Wings” Widget Game
When Emerge developed the Gogo “Wi-Fi with Wings” pre-launch website to promote Aircell’s groundbreaking Wi-Fi service for commercial flights, we wanted to generate the kind of excitement people can only get from a game: Adrenaline rush, quickening pulse, sweaty palms, you know—fun. What’s more, the game, which involved users hooking up passing flights with Wi-Fi via a satellite transmitter (precisely what the Gogo sevice does) delivered a branded message every time players connected a plane. So it was not only fun, it was informative. And very cool.
After playing, as with any good game, the first thing you want to do is play again or play against someone else, which is why we widgetized the game encouraging pass alongs. The consensus? “Gogo is awesome.” Pass it on! Also very cool.
Download Case Study covering entire campaign (PDF)
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